Normalized per hygienist, Park Column offices edged the baseline by +2.5 points year-to-date - but it isn't cleanly the column.
The right metric is visits per hygienist-day (matching SGA East), not per office - an office that adds a 4th hygienist shouldn't look busier just for the extra body. On that basis Park Column GP rose +1.9% YTD while comparable non-Park-Column offices slipped -0.6%, a +2.5 point edge. May alone was about flat (-0.4 pp).
But usage doesn't explain the edge. If the column caused it, heavy reporters should lead - instead regular reporters came in at +1.2%, occasional +0.2%, and dormant offices +5.4% (the highest), with a slightly negative correlation between usage and improvement. So the +2.5 pp is encouraging but not clearly the column at work.
Control offices run a higher absolute level (~7.9 vs ~5.9 per hygienist-day), so they're an imperfect comparator - read the year-over-year change, not the levels.
| Tier | Cohort | Metric |
|---|---|---|
| Dormant (0 subs) | 11 offices | +5.4% YTD |
| Regular reporters (10+ subs) | 22 offices | +1.2% YTD |
| Occasional (1-9 subs) | 14 offices | +0.2% YTD |